BRAND IDENTITY, GRAPHIC DESIGN, WEBSITE DESIGN
A Hot Lap
Sunshine.co.uk
Sunshine.co.uk is a specialist online travel agency that offers inexpensive hotels, flights and package holidays to Europe and North America.
Get the edge over your competitors, call our expert team on 01256 806333
How we helped
BRANDING IDENTITY, GRAPHIC DESIGN, WEBSITE DESIGN
Problem ...
When we initially started working with Sunshine.co.uk they had a logo but no brand style, no specified values or unique selling points.
Their website looked cold and clinical and they lacked impact in all of their marketing communications. The didn’t stand out from the crowd in order to successfully compete in a crowded marketplace.
Our Solution ...
Revitalised their brand, unifying their marketing materials, gaining them prominence in a crowded arena, with a drastic impact on their website sales.
- Branding
- Brand Guidelines
- Printed Materials
- Event Merchandise
- Racing Car Livery
- Website Design
- Conversion Rates
- Email Marketing
- Social Media Graphics
Graphic Design
Print materials were developed along with a selection of holiday goodies that helped to build and advertise Sunshine including luggage tags and beach bags.
This extended into a range of promotional merchandise and event marketing for Sunshine’s sponsorship of a British Touring Car Championship (BTCC) team, including the creation of car livery designs to gain exposure at the circuits and on television. The striking livery designs made the car and brand stand out, it was very identifiable and, as a bonus, looked great on tv.
Along with the distinctive car livery we also designed a range of promotional merchandise which included baseball caps, bags, pens, pads and lanyards for fans to access the pit lanes.
Sunshine now have a range of branded fun promotional materials helping them stand out from their competitors.
Website Design
Following a website review Sunshine decided to revamp their website. Their old site was confusing, difficult to use, lacked ‘Wow’ factor and felt devoid of personality or engagement.
The new design brought colour and personality in to the site. Their new brand colours were used throughout, along with impactful images creating a much warmer and more appealing impression of the holidays and services provided. Unique selling points were added in prominent positions and highlighted compelling reasons to book with them. Latest offers and price comparisons against major competitors were added enabling users to make an informed choice.
Sunshine saw a dramatic increase in their web traffic and sales following the launch. They are now viewed as a serious player in the industry and were delighted to win an award from TravelMole for the ‘Best Travel Agency website in the UK’.
A selection of our other work
The Silk Route
The Silk Route
Kingston University
Kingston University
Taylor Wimpey
Taylor Wimpey
Get the edge over your competitors, call our expert team on 01256 806333
Reviews from our small business clients
We’ve seen a drastic difference in our sales and are thrilled with the results!
As part of ongoing improvements related to conversion rate optimisation, we realised that a full redesign would allow us the opportunity to give the visitor a much fresher, simpler, clearer users experience. AdvantEdge Agency was invaluable in this process, we’ve seen a drastic difference in our sales and are thrilled with the results.
Chris Clarkson, Sunshine.co.uk
