BRAND IDENTITY, GRAPHIC DESIGN, WEBSITE DESIGN

Flying The Flag For Engineering

AMS Aircraft Recovery

AMS Aircraft Recovery are a UK based engineering company who specialise in the design and manufacture of aircraft recovery equipment.

Established in 1989, AMS are one of the market leaders in their field. They not only produce the equipment but are also specialist trainers on its use and work with some of the biggest airlines, airports and military teams in the world.

Get the edge over your competitors, call our expert team on 01256 806333

How we helped

BRANDING IDENTITY, GRAPHIC DESIGN, WEBSITE DESIGN

Problem ...

AMS are a family business with global customers but their brand and communications didn’t reflect this – they looked small and “family” as opposed to competent and reassuring. It was difficult for them to compete, to gain market share or be seen as a serious provider. Their marketing materials looked home made so initial first impressions were hampered from the start. Their entire communications lacked impact, substance and depth preventing them competing on a global level.

Our Solution ...

Helping to elevate the company & brand, raising their profile, giving them the credibility and a marketing toolkit to compete globally.

Brand Design

We started working with AMS to refresh and develop their brand taking it from being seen as a family business to one with prominence, strong visual style and global appeal. We redrew their logo and developed everything from their colour palette, typography, visual style, supporting graphics through to photographic and video styling.

AMS’s brand styling was developed, refined and evolved so they now look credible, professional and able to compete on a global level.

Graphic Design

A range of marketing materials were developed to help promote AMS to their customers, including a product brochure, along with a collection of promotional materials. They now have a full sales toolkit enabling their agents to sell their range of products globally to airports, airlines and the military.

AMS also hosted an Aircraft Recovery Task Force conference for IATA members and held a special one day event. A collection of promotional materials were produced including product information folders, promotional merchandise, an exhibition stand and signage to direct the attendees. An VIP invitation was also designed as a personalised boarding pass.

The demonstration day was a great success and the international audience were treated to two product demonstrations at AMS’s training facility where they were able to witness an aircraft rescue.

Website Design & Development

The AMS website was in drastic need of updating. The new design was far more striking and engaging. Large hero images created impact and visually described the content of each page. These images helped set the scene of the website and enticed the user to delve deeper.

Clear USPs were used so people could see at a glance why AMS were better than their competitors. A section highlighting the industry firsts for which AMS are known was also added.

SEO work identified traffic coming to the site from different regions of the world which gave AMS clarity on potential leads. Landing pages were created in 4 languages, which enabled AMS to speak to their target markets in their chosen language.

The new AMS website gave them more credibility, enabled them to talk to a far wider and broader international audience and made them look like the global company they had become.

Art Direction & Photography

We worked with AMS to create a photographic house style that reflected their brand values and could be used across all aspects of their marketing. We created a number of scene setting images that encompassed their product range and demonstrated the environment that their equipment would be used in.

We also developed descriptive product based images to show how the aircraft would be rescued and how the products would play a part in that, along with more modern, arty images showcasing each product in a more enticing way.

AMS now have an extensive image library that demonstrates their products to their customers and shows the unique AMS business offering.

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Get the edge over your competitors, call our expert team on 01256 806333

Reviews from our small business clients

AMS Aircraft Recovery

We are very pleased with the final website and are pleased to see an increase in visitor numbers

AMS engaged the services of AdvantEdge to produce us a new website with a global image. Throughout the construction of the new site, AdvantEdge gave us new ideas in a positive direction. We are very pleased with the final website and are pleased to see an increase in visitor numbers. We continue to work with AdvantEdge on additional marketing projects, highlighting our different products to our industry.

Scott, AMS Aircraft Recovery