BRAND IDENTITY, GRAPHIC DESIGN, WEBSITE DESIGN

It's All About Logistics

The Royal Logistic Corps

The Royal Logistic Corps (RLC) is the largest Corps in the Army. It helps to support and sustain the British Army by land, sea and air. From tanks and ammunition to letters and food, the Royal Logistic Corps keeps the Army working, moving and communicating.

We were invited to tender for a new Royal Logistic Corps Association website and to provide a detailed proposal.

Get the edge over your competitors, call our expert team on 01256 806333

How we helped

BRANDING IDENTITY, GRAPHIC DESIGN, WEBSITE DESIGN

Problem ...

The old RLC website looked very old fashioned – something their youth target market would be alienated by. It lacked content, style and personality so people couldn’t identify with them. The site was very confusing to use with few calls to action, it also wasn’t fully optimised and as the majority of the RLC’s traffic was mobile based this was a real concern.

Our Solution ...

Developed a RLC Association brand style & personality, applied that style to a fresh, modern website aimed directly at its target markets with the view to recruit new soldiers & officers & retain existing staff.

Branding

Before commencing the Royal Logistic Corps Association website design, we worked with the RLC to develop a set of brand guidelines. These guidelines covered the RLC’s core values, official logo usage, colour palettes, typography, supporting graphics along with photographic and video styling and of course printed collateral.

The Royal Logistic Corps Association now has a complete set of brand guidelines ensuring that no matter what is produced, it looks professional and reflects the RLC brand ethos.

Graphic Design

A range of marketing collateral has been developed for the Royal Logistic Corps Association. Work included brochures, covers, posters, flyers, adverts, event banners and online graphics.

The new brand look and feel was developed further across all communication channels ensuring that each and every marketing element had a coherent and consistent look and feel promoting the RLC in the most effective way.

The Royal Logistic Corps Association now has a strong dominant marketing voice that speaks directly to its target markets, engaging them and encouraging them to connect with the RLC.

Website Design

Our website review revealed that the RLCorps website was in drastic need of a full redesign, restructure and new content. The site structure was refined and additional sections were added. The new branding was rolled out across the site with each section being colour coded.

A new careers section was added which showcased the range of careers individuals could specialise in helping to drive more new recruit enquiries to the Army website. A new ‘who we are’ section was added giving the website far more relevant and useful content helping to engage visitors.

Large images and bright red call to action buttons were added throughout along with videos and testimonials – all helping to demonstrate what being part of the RLC was like. The new Royal Logistic Corps Association website is far more engaging and speaks directly to its target markets, it showcases the RLC spirit and helps to drive new recruits.

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Get the edge over your competitors, call our expert team on 01256 806333