WEBSITE DESIGN

Cloud Connections

Datanet

Datanet provide flexible and scalable private cloud, hosting and connectivity solutions to companies across the South East.

We were approached to redesign their website, they needed a new look and feel and wanted a more modern approach to target their customers.

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How we helped

WEBSITE DESIGN

Problem ...

The old Datanet website was quite clinical looking, it used heavy dominant colours of dark grey, black, raspberry and white so appeared stark and cold. The navigation was confusing and the images used were very old fashioned. The layout, style and colours were off putting and didn’t really entice people to delve any deeper in to their site.

Our Solution ...

Helped Datanet to stand out from their competitors in a crowded market, refreshed their visual style making it far more engaging.

Website Design

The new website design toned down the previous heavy colour palette but retained their raspberry colour for brand continuity. We introduced a new secondary colour palette to brand each of their services making the site far brighter and more engaging.

A set of icons were developed to sit with each of their services, the photographic images selected were far more modern and enticing. The website navigation was also simplified so the user journey was far clearer and simpler. The website also had a ‘members area’ that allowed their partners to login and access additional information.

The new Datanet website is far clearer and more intuitive to use. It entices people in to each of their service sections, looks far more modern and works across all devices whether desktop, tablet or mobile.