Are you proactively asking your customers to leave an online review as part of your sales process?
At AdvantEdge, this is a question we regularly ask our clients, and for good reason. Online reviews are a key part of any modern marketing strategy, helping to build trust, improve visibility, and influence buying decisions.
Why asking for reviews matters
We understand it can feel a little awkward to ask for a review. Thoughts like “What if they say no?” or “What if I offend them?” are common, but in reality, most happy customers are more than willing to leave a review if you ask in the right way.
Think about how often you receive emails after buying everyday items asking for feedback. If a supermarket can request a review for milk or crisps, imagine how much more open your clients will be after receiving a tailored, high-quality service from you.
When and how to ask
There are a number of simple and professional ways to ask for a review:
- Shortly after a purchase or project has been completed
- In a follow-up email thanking the customer
- After receiving positive feedback during a conversation or email exchange
Timing and convenience are key. Send a direct link to the review page so they can respond quickly and easily.
The value of social proof
Positive online reviews build trust and provide reassurance to potential customers. They create a sense of confidence that encourages people to reach out or make a purchase.
Research from the Federation of Small Businesses shows that 85% of people trust online reviews as much as personal recommendations.
Now consider what message you are sending if your business has very few or no reviews, especially when compared to a competitor with dozens of glowing testimonials.
Dealing with negative reviews
A common worry is receiving a bad review. But negative feedback, when handled well, can actually strengthen your brand. Responding professionally shows you care, are willing to improve, and take customer experience seriously. It also gives you a chance to clarify your side of the story, especially if the review is unreasonable.
Google also has clear policies and will remove reviews that violate their terms, including fake or offensive content, so you are not powerless in those situations.
Final Thoughts: Make it part of your process
The most successful businesses we work with include review requests as part of their regular customer journey. A quick email asking for a review could lead to a long-term gain in leads and loyalty.
So don’t wait and hope. Start asking, and let your satisfied customers do the talking.
Want help building a review strategy that works for your business?
Contact the AdvantEdge team today and let’s turn your customer feedback into your most effective marketing tool.
Whether needing one service or the full package, call our expert team on 01256 806333 or or start the conversation at hello@advantedge.agency
