Before the first brick is laid, the sharpest commercial property agents are already generating interest.
In an era where competition is fierce and timelines are tight, waiting until a building is complete to start marketing is no longer an option.
At AdvantEdge Agency, we help asset managers and commercial property agents tap into LinkedIn’s precision targeting tools to showcase upcoming developments before they hit the market – turning lead time into lead generation.
The Opportunity in Pre-Let Campaigns
A proactive marketing strategy doesn’t just boost awareness, it builds a pipeline.
A pre-let campaign allows you to:
- Position the development early in occupiers' minds
- Demonstrate momentum to stakeholders and potential tenants
- Generate real leads before the building is even complete
As we know commercial property lets are a long process, so starting to build the interest early is a huge benefit.
Why LinkedIn is the Platform of Choice
LinkedIn provides unmatched B2B targeting capabilities. By leveraging job titles, industries, company sizes, location and much more, we ensure your property is seen by the right people – the ones making and influencing decisions.
In one early-stage campaign, we delivered over 108,000 targeted impressions and 315 high-intent clicks, compared to just 1,100 organic impressions and 50 clicks from a generic audience.
Every Campaign is Unique
No two buildings are the same and neither are our campaigns. Whether it’s a 2-month push for visibility or a 2-year lead gen strategy, we:
- Tailor messaging and creative assets for each phase of the build
- Adapt to budget and geographic priorities
- Engage audiences with carousel, video, single image, and text ads
A Hampshire Business Park: A Case Study in Scale
Our LinkedIn advertising campaign for a Hampshire Business Park is a clear example:
| Impressions | Clicks | Video Views | |
|---|---|---|---|
| Organic | 13,262 | 552 | - |
| Sponsored | 1.45 million | 1,475 | 14,275 |
Compared to just 13,262 organic impressions and 552 organic clicks, this demonstrates the immense value of targeted, paid advertising.
Strong Calls to Action that Drive Results
Every post and ad includes a clear, strategic call to action – leading directly to the agents managing the property. This ensures when a lead is ready to take the next step, the connection is seamless.
Actionable Monthly Reporting
Our detailed monthly reporting provides valuable insights to help you understand exactly who is engaging with your campaign.
This includes high-level breakdowns of audience demographics, campaign performance, and follower activity, helping you and your team identify meaningful opportunities for follow-up and ongoing engagement, without the guesswork.
Conclusion: Lead Time = Lead Generation
With a clear strategy, compelling creative, and targeted execution, your property can start generating leads before it’s built. Pre-let marketing isn’t just about brand awareness – it’s about creating real opportunities.
Ready to take the next step?
With AdvantEdge, your property gets the attention it deserves – and the results to match.
Contact us today at hello@advantedge.agency or call 01256 806333 to start the conversation about your commercial property marketing.
