--- title: "Social Media Marketing" url: https://advantedge.agency/digital-marketing/social-media-marketing/ date: 2024-02-20 modified: 2024-04-02 author: "AdvantEdge Agency" description: "SOCIAL MEDIA MARKETING + TRAINING Connect, Engage, Influence Scroll-Stopping Strategies: Where social media sparks growth Our approach focuses on quality not quantity. Social media must form part of your marketing..." image: https://advantedge.agency/wp-content/uploads/2024/07/about-us-hero-1024x447.jpg word_count: 683 --- # Social Media Marketing # SOCIAL MEDIA MARKETING + TRAINING Connect, Engage, Influence Scroll-Stopping Strategies: Where social media sparks growth Our approach focuses on quality not quantity. Social media must form part of your marketing strategy and achieve your goals. Blending strong strategy, engaging content and social media advertising we can generate strong success across social media channels including LinkedIn, Facebook, Instagram, X, Youtube and more. £ 0 k+ value of quotes issued by our client after an initial 30-day Facebook advertising campaign ## Would you like your social media to... ### ... Look professional & align with your branding We create a set of social media brand assets that align with your branding, raise your profile and are optimisation in size for each social media platform. ### ... Generate leads and enquiries Through social media advertising we can pinpoint your target audience and create campaigns that resonate with their desires. This drives engagement, allows for data capture and conversions via calls, emails, meetings, sign up's and orders. ### ... Achieve strong team engagement We offer internal social media training packages for your company. We take employees on a journey of understanding, explaining the aims and benefits and how best to engage, all in an environment they feel comfortable in. By the end, they will be engaged and ready to help achieve success. ## How the social media marketing process works ![strategy](https://advantedge.agency/wp-content/uploads/2024/03/strategy-square.jpg) 1 – Social Media Strategy Every social media campaign should follow an initial strategy. We work with you to understand your brief and create a solid foundation for approval, to enable us to hit the ground running. ![](https://advantedge.agency/wp-content/uploads/2024/03/brand-assets-square.jpg) 2 – Brand Assets We create a series of brand assets, aligning with your brand and culture. Base templates are created and optimised to be the ideal size for each platform. ![staff-training-square](https://advantedge.agency/wp-content/uploads/2024/03/staff-training-square.jpg) 3 – Staff Training We provide training across your chosen social media platforms, in person or remotely. This creates ‘buy-in’ from the team, educates on best practices, and allows honest questions in a safe environment, giving staff confidence before engagement. ![](https://advantedge.agency/wp-content/uploads/2024/03/optimisation-square.jpg) 4 – Optimisation All social media profiles are updated and optimised with branded graphics, relevant content and call to action’s. ![social-go-live-square](https://advantedge.agency/wp-content/uploads/2024/03/social-go-live-square.jpg) 5 – Go-Live We launch and implement your social media marketing campaigns. Content is prepared, pre-approved and on-trend to ensure a seamless ongoing campaign. ![](https://advantedge.agency/wp-content/uploads/2024/03/analysis-square.jpg) 6 – Reporting We offer fully transparent reporting with live data, enabling our clients to dive deeply into campaigns and successes. We provide monthly reporting with analysis, enabling learning and optimisation of campaigns. ![strategy](https://advantedge.agency/wp-content/uploads/2024/03/strategy-square.jpg) 1 - Social Media Strategy Every social media campaign should follow an initial strategy. We work with you to understand your brief and create a solid foundation for approval, to enable us to hit the ground running. ![](https://advantedge.agency/wp-content/uploads/2024/03/brand-assets-square.jpg) 2 - Brand Assets We create a series of brand assets, aligning with your brand and culture. Base templates are created and optimised to be the ideal size for each platform. ![staff-training-square](https://advantedge.agency/wp-content/uploads/2024/03/staff-training-square.jpg) 3 - Staff Training We provide training across your chosen social media platforms, in person or remotely. This creates 'buy-in' from the team, educates on best practices, and allows honest questions in a safe environment, giving staff confidence before engagement. ![](https://advantedge.agency/wp-content/uploads/2024/03/optimisation-square.jpg) 4 - Optimisation All social media profiles are updated and optimised with branded graphics, relevant content and call to action's. ![social-go-live-square](https://advantedge.agency/wp-content/uploads/2024/03/social-go-live-square.jpg) 5 - Go-Live We launch and implement your social media marketing campaigns. Content is prepared, pre-approved and on-trend to ensure a seamless ongoing campaign. ![](https://advantedge.agency/wp-content/uploads/2024/03/analysis-square.jpg) 6 - Reporting We offer fully transparent reporting with live data, enabling our clients to dive deeply into campaigns and successes. We provide monthly reporting with analysis, enabling learning and optimisation of campaigns. ## A selection of our digital marketing work [ SEE MORE OF OUR WORK ](https://advantedge.agency/case-studies/) ## Reviews from our small business clients ![vicky jarman mackenzie smith](https://advantedge.agency/wp-content/uploads/2024/03/vicky-jarman-mackenzie-smith.jpg) I wouldn’t hesitate to recommend James – he would surely be an asset to your marketing, in whatever capacity. I started engaging with James at AdvantEdge following a seminar he was hosting regarding Online Marketing. I found the seminar to be really useful, the content diverse and thought provoking. Following this, James has supported our Social Media marketing for a year or so, providing helpful updates, consistent posts and reporting and that much needed helpline if in doubt. Vicky Jarman, Marketing Manager, Mackenzie Smit