Caboodle Design Joins Advantedge Agency
Bringing together Caboodle Design’s celebrated graphic and web design pedigree with Fruitful Marketing’s strategic prowess has created AdvantEdge Agency, a full‑service marketing powerhouse. Founded by designer Michelle Williams in 2008, Caboodle built its reputation on websites and brands that convert visitors into customers.
Meanwhile, James Wright’s Fruitful Marketing delivered results‑driven strategy and campaigns. By uniting their complementary strengths, AdvantEdge offers clients an integrated team that handles everything from branding and website design through to multi‑channel campaigns and ongoing marketing management.
Working with AdvantEdge means you no longer need to juggle multiple suppliers – you can enjoy the convenience of one trusted partner who knows your business inside‑out and delivers coherent marketing that works. Whether you’re a start‑up craving a stand‑out brand or a mid‑sized business looking to refresh your website and accelerate growth, AdvantEdge’s combined expertise ensures your marketing and creative projects pull in the same direction and deliver measurable returns.
What services can you now access under the AdvantEdge banner?
- Brand strategy and identity - define or refresh your brand story, personality and visual identity so you stand out from the crowd.
- Website design and development - get a goal‑oriented, user‑friendly website that engages visitors and drives enquiries and sales.
- Graphic design and print - from brochures and packaging to exhibition graphics, professional design enhances every touchpoint.
- Marketing strategy and consultancy - plan an effective marketing roadmap that aligns with your business goals and budget.
- Digital marketing and content- social media, email, SEO and PPC campaigns that attract prospects and nurture leads.
- Integrated campaigns and project delivery - a full service from concept and design through to implementation and analysis.
The transition has already proven extremely positive. Clients now benefit from:
Streamlined services delivered by one integrated team
Dedicated Account Manager support
A broader marketing and creative service offering
A seamless experience from a trusted and long established partner
Bringing Caboodle Design Into AdvantEdge Agency
Caboodle Design brings a wealth of branding and design experience.
Founder Michelle Williams has worked with leading brand agencies in London and San Francisco, before launching Caboodle Design in 2007. Her expertise significantly strengthens our creative capabilities.
We are also proud to now offer in-house website development, a service central to the marketing success of today’s businesses.
Recent Success Under the AdvantEdge Brand
Since officially uniting Caboodle and Fruitful under the AdvantEdge name, the team has already delivered outstanding results. One of our first major projects under the new brand earned a glowing review from Trine at House of Fisher.
This kind of feedback exemplifies the passion and dedication Michelle brings to every project and demonstrates how the newly merged AdvantEdge continues to deliver excellence.
Michelle, founder of Caboodle, was a clear winner from the initial tender and design presentation stage.
A Proven Track Record of Excellence
AdvantEdge stands on the shoulders of two highly reputable agencies. Fruitful Marketing garnered over 50 five‑star Google reviews, consistently ranking among the top marketing agencies in Basingstoke, while Caboodle built an award‑winning portfolio of websites. Together, our founders bring over three decades of combined agency experience and a shared commitment to delivering return on investment for clients. Clients choose us not only for our creative flair and marketing know‑how, but because we prioritise trust, transparency and lasting relationships.
Thank You to Our Clients
We extend our sincere thanks to our loyal Caboodle Design clients and warmly welcome those joining us from Fruitful Marketing. Together, we look forward to supporting even more ambitious businesses seeking the marketing edge.
AdvantEdge Agency. Your partner for strategic, creative, and results driven marketing.
Get the edge over your competitors, call our expert team on 01256 806333
Contact Michelle Williams
ADDRESS
Belvedere House, Basing View, Basingstoke RG21 4HG
01256 806333
hello@advantedge.agency
Ready to elevate your brand and website? Michelle Williams would love to hear from you.
Whether you need a fresh visual identity, a conversion‑focused website or a complete marketing plan, she and the AdvantEdge team can provide the creative and strategic guidance you need.
- Gain an experienced partner – Michelle has been designing award‑winning websites and brands for over a decade and understands how to translate your business goals into stunning, high‑performing visuals.
- Enjoy a collaborative process – we take time to understand your business, sector and audience to create tailored solutions.
- Benefit from a full‑service agency– with AdvantEdge you have access to strategic marketing, digital campaigns and design under one roof.
- Start with a conversation call Michelle on 01256 806333 or email michelle@advantedge.agency for a free, no‑obligation consultation.
- Streamline your marketing with one trusted partner managing everything
Same commitment. Same people. Bigger capabilities. That’s the AdvantEdge difference.
Frequently Asked Questions
What happened to Caboodle Design?
Caboodle Design hasn’t disappeared – it has evolved. Michelle Williams brought her award‑winning design agency under the AdvantEdge umbrella to offer clients a broader range of services while still delivering the same high‑quality websites and branding. Existing Caboodle clients continue to work with Michelle and the same designers they know and trust, now supported by an expanded marketing team.
Will my services or pricing change?
You will continue to receive the same level of design and support, and your pricing will remain as agreed. The merger simply means you now have access to additional services – such as marketing strategy, lead generation and content creation – should you need them.
What new services can you now offer me?
In addition to branding, graphic design and website development, you can now tap into AdvantEdge’s marketing strategy, digital marketing, CRM, email campaigns and integrated campaign delivery. That means you can work with one partner for everything from designing a logo to running a targeted lead‑generation campaign.
Can I still contact Michelle on the same details?
Yes. All existing contact details remain active. You can reach Michelle exactly as you always have.
Who is James Wright and what does he bring?
James is the co‑founder of AdvantEdge and former director of Fruitful Marketing. He specialises in marketing strategy, lead generation and campaign management. Together, Michelle and James combine creative excellence with strategic marketing know‑how to offer a comprehensive service.
What new services can you now offer me?
In addition to branding, graphic design and website development, you can now tap into AdvantEdge’s marketing strategy, digital marketing, CRM, email campaigns and integrated campaign delivery. That means you can work with one partner for everything from designing a logo to running a targeted lead‑generation campaign.
Why should I stay with AdvantEdge instead of finding a new design studio?
AdvantEdge offers a unique blend of award‑winning design and proven marketing strategy. By working with one integrated team, you ensure your brand, website and marketing campaigns are consistent, targeted and results‑driven. We aim to build long‑term relationships based on trust and measurable success.
I'm a new visitor - why should I choose AdvantEdge?
If you’re new to us, you’ll enjoy working with a team that cares about your business as much as you do. Our award‑winning design expertise ensures your brand and website stand out, while our marketing strategy and campaign management generate real growth. We pride ourselves on transparency, regular communication and a commitment to delivering return on investment.
Our Services: Creative and strategic solutions tailored to you
At AdvantEdge Agency, we combine strategic thinking with creative execution to deliver marketing that actually works. With James’s digital marketing expertise and Michelle’s design and development mastery, we offer a complete service that grows your business.
Marketing Strategy & Consultancy
Led by James | Specialising in LinkedIn Marketing & Lead Generation
We don’t do marketing for marketing’s sake. James works with you to develop data-driven strategies that align with your business goals and deliver measurable ROI. From LinkedIn lead generation campaigns to full marketing planning, we focus on what actually drives growth for your business.
Perfect for: B2B companies, professional services, businesses looking to leverage LinkedIn, companies needing strategic marketing direction
Branding & Graphic Design
Led by Michelle | Award-Winning Creative Expertise
Your brand is more than a logo – it’s how customers perceive and remember you. Michelle and her team create distinctive brand identities and design assets that make you stand out in your market. From complete rebrands to ongoing design support, we deliver work that looks exceptional and performs brilliantly.
Perfect for: New businesses needing brand identity, established companies rebranding, ongoing design and marketing materials
Website Design & Development
Led by Michelle | Bespoke, Conversion-Focused Builds
We build websites that don’t just look beautiful – they work hard for your business. Whether you need a sleek brochure site, a complex booking system, or a full e-commerce platform, we develop bespoke solutions tailored to your needs. Every site is built with user experience, mobile responsiveness, and conversion optimisation at its core.
Perfect for: Businesses needing a new website, outdated sites requiring rebuilds, complex functionality requirements like quote forms or booking systems
Digital Marketing & Content Creation
Led by James | SEO, PPC, Social Media & Content That Converts
From search engine optimization to paid advertising campaigns and social media management, we handle the digital channels that drive traffic and generate leads. Our content creation ensures your message resonates with your audience and supports your sales process at every stage.
Perfect for: Businesses looking to increase online visibility, generate more leads, improve search rankings, or manage social media effectively
Integrated Campaigns & Project Delivery
James + Michelle Working Together | Strategy Meets Execution
This is where the magic happens. When strategic marketing thinking combines with exceptional creative and technical execution, you get campaigns that truly deliver. We manage end-to-end projects where both strategy and creative excellence matter – giving you a seamless experience and outstanding results.
Perfect for: Product launches, rebranding projects, major campaigns, businesses wanting completely managed marketing
Not sure which service you need?
Contact Michelle on 01256 806333 for a free, no-obligation consultation.
We’ll discuss your goals and recommend the right approach for your business.